firstminute capital
Experience & Marketing
Inflexion
Categories
Client acquisition & retention
Community
Employee engagement
The challenge
Inflexion is a leading European mid-market private equity firm which works in partnership with ambitious management teams of high growth, entrepreneurial businesses to accelerate sustainable growth. Inflexion’s flexible approach allows it to back both majority and minority investments, typically investing in businesses with a valuation from £50m to £1 billion.
As an agency, we use every project as an opportunity to encourage change. We felt aligned with Inflexion from the get-go with their diverse portfolio and responsible policy of assessing the ESG diligence of every business before they invest, so it was a natural fit for us to take on bringing this celebration to life.
For their 25th anniversary, Inflexion entrusted us with the task of conceptualising and executing a truly distinctive celebratory event. The goal was to unite their extensive network, highlighting the firm’s remarkable journey over the last 25 years while providing a glimpse into an even more promising future. Inflexion wanted the evening to break the mould of the typical corporate environment to foster a sense of fun and encourage escapism from the everyday grind that guests can get caught up in. This set the event and their business aside from others in the Finance industry as one that pushes the norm.
Introducing Cirque du Curiosity – an immersive experience designed to capture the imagination and delight in the otherworldly. From mesmerising aerial performances to interactive theatrical displays and culinary delights, every moment pushed the boundaries on the corporate event stereotype.
Guests embarked on a journey through Inflexion’s history within the captivating Turbine Hall and Bridge at the Tate Modern. With so many large corporate events often taking place in function rooms and hotels that look very similar, Inflexion strategically chose the Tate Modern – one of London’s most iconic buildings and a hub of creativity and innovation, showing their network that they break boundaries in comparison to the typical private equity firm. As a site renowned for hosting exceptional works of contemporary art, the venue also exuded an air of exclusivity as the doors closed to the public for this extraordinary celebration.
Stilt walkers welcomed attendees, who were met with a stunning champagne wall and the breathtaking sight of aerialists gracefully moving along the towering walls of the Turbine Hall, accompanied by captivating projections showcasing Inflexion’s evolution. A light was shone on Inflexion’s partnership with the Roundhouse with three of their incredible jazz acts serenading guests on the red carpet. Thanks to Inflexion, the Roundhouse has opened Roundhouse Works, a new creative centre helping young people with their businesses and careers in the creative industries, with the Inflexion Workspace inside the centre providing an affordable co-working space for young entrepreneurs.
Other details throughout the evening included a concealed curtain unveiling a glamorous speakeasy, offering a sensory feast ranging from edible delights to moonshine fountains. The dinner was complemented by inspirational speeches from Inflexion’s Co-Founders and Managing Partners – John Hartz and Simon Turner alongside Florencia Kassai, the Partner leading Inflexion’s Buyout Fund. This evening full of marvels stood out from the usual corporate scene, showing Infexion’s creativity, innovation and expertise, ensuring they left a mark as a world-leading player in the private equity space.
Highlights of our work in the Finance industry
