Henkel DX Ventures
Creative, Experience, Marketing & Strategy
6sense
Categories
Brand awareness
Community
The challenge
6sense, a dynamic player in the tech sector, sought to establish themselves as thought leaders by hosting an event that would engage, educate, and elevate their target audience – the RevTech community.
The challenge was clear – create an immersive experience that not only showcased their expertise but also fostered meaningful connections within the industry, as part of their marketing strategy.
One of the main objectives of this exclusive event was to unite and inspire enterprise sales and marketing leaders with ideas and solutions to kickstart innovation and help attendees better solve their day-to-day pipeline and revenue creation challenges. Our meticulous planning ensured smooth operations and an engaging day, leaving participants free to absorb the wealth of knowledge and networking opportunities available.
Attendees had the opportunity to participate in 1:1 revenue clinic sessions, in-depth workshops and training, panel discussions, and hands-on product demos. Inspire featured commentary from global brands including LinkedIn, Amplience, Cora Systems, and Trend Micro. Sessions were led by senior members of 6sense including Beyond Demand Gen: Powering Up Your Pipeline with Demand Orchestration by Chris Dutton – VP of Marketing Operations, Proceed with Confidence by Latané Conant – Chief Revenue Officer, and The Key to Unlocking Engaging ABM Ads by Nikki Gloudeman – Director of Creative Services.
Following the success of Inspire, we have been appointed as a partner of 6sense and will be working closely with them on developing their marketing and experiential campaign strategy in 2024.
