Client acquisition & retention
Employee engagement

An unforgettable party to shout about Digitain’s rapid growth in becoming an industry leader in iGaming

The challenge

To create a luxurious, unique party experience for Digitain employees and existing and potential clients to enjoy after attending ICE – an iGaming exhibition at The ExCel, of which Digitain were the headline sponsor – and promoting a long standing relationship with the brand.

We took over the entirety of Sushi Samba in the heights of Heron Tower, with 400 guests experiencing a fully immersive party across two floors, all set upon stunning views of central London.

The immersive entertainment ranged from LED dancers to hoop aerialists and disco ball contortionists, with our three DJs keeping the dance floor alive. The champagne wall kept the drinks flowing all night long whilst also bringing a touch of luxury, complemented by the reflections of our spectacular mirror ball installation that covered the entire venue. 


The Digitain branding was embedded throughout the event design, and guests enjoyed conversations with brand ambassador and legendary footballer Luis Figo.

“Thank you for organising the entire event so perfectly, we have received a lot of incredible feedback!”
Nelli Zhamagortsyan, Head of Events, Digitain