STRATEGY + MARKETING + CREATIVE + EXPERIENCE

firstminute capital
Categories
Client acquisition & retention
Community

The challenge

This annual flagship event gathers the wide firstminute capital community from start-up and venture capital ecosystems, for a day of industry leaders conversations, business and start-up insights and networking opportunities for the founders to investors to connect during the day.

For 5 years we have supported firstminute capital with our 360 services for the Investor Summit, including creative and technical production, project management, event design and delivery, and producing marketing collateral.

In 2022 we also revamped the entire brand’s visual identity. firstminute capital acts as a community platform and connects start-ups and their founders with the right Venture Capitalists and helps them to secure funding. We therefore focused on showcasing the importance of firstminute’s strong sense of community values and individuality, with the founder being at the centre of the brand. Once the new brand direction had been established, we managed the website redesign and started working on translating the new identity into the assets and production for the Investor Summit.

330
attendees
52
speakers
11
keynotes & panel sessions
80
global multi stage funds attended