Client acquisition & retention
The challenge

Adyen stands at the forefront of innovation, offering its clients a comprehensive platform and single solution for brands to accept payments, protect their revenue, and control their finances.

Adyen sought to gather its merchants, partners, and potential clients for an immersive engagement event, highlighting the company’s ambitious business vision for 2024. The aim was to offer a unique experience blending insightful discussions, captivating entertainment, and invaluable networking opportunities, ultimately positioning Adyen as a leader in the payment solutions space.

Enter Frameless: an extraordinary, immersive art experience, and the largest permanent multi-sensory installation of its kind in the UK. As a forward thinking venue who use technology in an interesting way, we recommended Frameless as the event venue to strategically align Adyen with one of London’s most popular cultural hotspots. This breathtaking setting provided the perfect backdrop for Adyen’s event, underscoring the company’s commitment to staying ahead of the curve.

The event showcased Adyen’s fintech leadership through thought-provoking panel discussions, including “The Future of Digital Payments.” Esteemed industry experts such as Adrian Davis – VP Commercial Strategy, Adyen, Calvin Chen – Head of Card Strategy & Partnerships, Flywire, James Pearson – Head of RA, Fraud & Payments, Lebara, and Amit Mallick – Global Open Finance Lead, Accenture, led these engaging conversations.

Two interactive activation areas were crafted in the gallery to offer guests firsthand experiences with Adyen’s cutting-edge technology, further reinforcing the company’s innovative prowess. By seamlessly blending art, technology, and thought leadership, The Adyen Experience at Frameless proved to be a defining moment for the brand, setting the stage for a transformative year ahead.

We embed sustainability into our experiential design process from the get-go, here’s how we reduced this event’s environmental impact.

  • Our chosen venue operates on 93% renewable energy and is working to achieve zero waste to landfill through their thorough recycling practices. 
  • Rhubarb – our climate-responsible caterer provided locally sourced, seasonal food options for the event in exact quantities for the guest number, minimising food waste and food miles. No red meat was used to reduce emissions.
  • We minimised transport emissions as much as possible through the careful planning of supplier transportation.
  • Material resources were efficiently managed by repurposing items and utilising digital solutions for elements such as signage, with minimal production of new items.