Inflexion
Creative & Experience
Insight
By Nastya Le
29th Jul 2024
As the world grapples with the urgency of taking action for nature and biodiversity, the financial sector holds immense power in shaping the future of our planet. It plays a pivotal role in the fight against global climate change by directing capital towards sustainable projects and businesses (e.g. renewable energy, regenerative agriculture, energy-efficient buildings, reforestation), thereby promoting green technologies and environmentally responsible practices. Financial institutions can influence corporate behaviour and policy through investment choices, divesting from fossil fuels, and supporting initiatives that drive the transition to a low-carbon economy.
The recent call by UN Secretary-General António Guterres to halt advertising and PR services for fossil fuel companies underscores the need for a clear stance: “Stop taking on new fossil fuel clients and set out plans to drop your existing ones. They are poisoning our planet and they are toxic for your brand.” We, as agencies, have a critical decision to make: do we perpetuate the status quo or become agents of positive change?
At Marble, we choose the latter. We’re committed to partnering with financial institutions that prioritise responsible investment, such as Inflexion. One of the examples of Inflexion’s portfolio include Sparta Global, a leading tech services company that hires, trains, and deploys diverse technology talent to more than 100 public and private sector organisations across the UK and Ireland. Another is Lintbells, an animal nutrition business that integrates sustainability as a cornerstone of its business strategy: it has set itself the target of having 100% sustainable ingredients by 2027 by switching to ingredients that are free from GM, palm oil and deforestation and by using more ingredients that are certified to land, marine, and livestock certifications. And lastly, Medik8, a premium skincare business with ambitious goals covering carbon action, waste reduction, ethical behaviour and social investment. All three companies are now B Corp-certified.
These forward-thinking companies recognise that sustainability isn’t just a superficial afterthought, it’s a fundamental consideration for long-term success. By working with clients who prioritise environmental, social and governance factors, we’re actively contributing to a more resilient financial landscape. Together we’re supporting businesses that are taking steps in tackling global challenges and encouraging responsible practices throughout the investment process.
Now is the time for real change and an opportunity for all of us, including financial institutions and marketing agencies, to align ourselves with a sustainable future. The choice is clear: we are either part of the problem or part of the solution. At Marble, we’ve chosen our side.
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