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I’ve always been a little obsessed with this topic when we talk about conferences and networking with our clients. It began back in the day when we had the pleasure of producing the formidable Founders Forum events. In between the inspiring keynotes and thought-provoking panels, it dawned on me that business actually takes place in the liminal spaces surrounding these sessions. I experienced first hand the art and consideration that goes into bringing those spaces to life, and that the true magic of any conference or summit doesn&#8217;t just happen on the main stage; it sparks in the spaces in between.
I&#8217;m talking about those unscripted ‘water cooler’ moments: the unplanned chats by a coffee machine, the unexpected collision in the hallway, the one-to-one conversations that stick with you long after the slides are put away. This is where meaningful networking truly thrives.

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In our increasingly multicultural and diverse professional world, we know that connection can&#8217;t be one-size-fits-all. Some guests crave energy; others need a moment to breathe. Our experience in designing networking environments has proved that success lies not in gimmicks, but in intentional, inclusive, and well-crafted spaces.
It&#8217;s not an either/or; it’s about designing for both the individual and the collective, recognising that effective networking takes many forms:
<ul>
<li>For the Buzz Seekers: We need high-energy hubs where ideas move fast. Spaces made for spontaneity, group energy, and the kind of unexpected encounters that remind you just how brilliant this community is. Think high tables for standing and mingling, and food stations designed to gather around, not queue behind. With the fabulous HAYFIN for example, their prestigious event aimed to bring investors together, invigorate the advisory board, and celebrate the firm’s achievements over the past year. It was a balance of combining elegance, insight, and connection. Kicking off with dining at Spring Restaurant in Somerset House for a welcome dinner, the setting offered a perfect balance of sophistication and intimacy. Guests enjoyed a bespoke dining experience accompanied by live music from S.O.L., an instrumental trio influenced by Latin American, Blues, Soul, and Hip-Hop genres. And that was just day 1.</li>
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<li>For the Deep Connectors: With the pace of a major event, it’s equally important to carve out calm. We must cater to those who value a chance to step back, recharge, and re-engage on their own terms. This means building in quiet lounges or cosy corners &#8211; soft landings for deeper, one-to-one discussions.</li>
</ul>
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<li>For TAYLOR WESSING, we brought together 400 of their global partners for a carefully curated offbeat tour of Amsterdam. Enabling attendees to encounter new perspectives, these moments in between the conference created the space for barriers to break down, for people to break bread, listen to music, watch football and for human connection to truly unfold beyond the transaction.</li>
</ul>

One-Size-Fits-One: Designing for Diverse Connection

The best networking doesn’t feel forced. It happens naturally when the space does the hard work. When the vibe is right, connection flows without effort.
We achieve this by focusing on catalysts for genuine interaction:
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<li style="font-weight: 400;" aria-level="1">Low-Stakes Icebreakers: I know it might sound gimmicky but take out tech and go back to basics. Simple games like Jenga, Chess, or Backgammon offer an immediate, non-work topic to connect over, fostering high-reward camaraderie.</li>
<li style="font-weight: 400;" aria-level="1">Deep Conversation &amp; Reflection: Spaces with soft seating clusters and quiet corners that breathe provide a private, comfortable environment to step back and truly connect, enabling those crucial, deeper chats.</li>
<li style="font-weight: 400;" aria-level="1">Physical and Mental Reset: Introducing elements like indoor nature (plants, wood), &#8216;Tech-Off&#8217; zones (books, newspapers), and built-in pause moments allows attendees to recharge and re-engage on their own terms. This makes the event feel welcoming and inclusive for all.</li>
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By prioritizing these well-crafted spaces, we stop chasing forced introductions and instead foster human connection on a fundamental level. Because ultimately, the most valuable moments are the ones you didn&#8217;t script but will never forget.
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The Secret to Effortless Networking

Read this article on LBB

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Beyond the Stage: The Power of the Spaces In Between

This time last year, British heritage brand and LFW headliner Burberry caused quite a commotion with their fashion week campaign. Collaborating with another London icon, Transport for London, Bond Street station (the redesigned flagship store’s nearest tube stop) was transformed into Burberry Street. Throughout the station, the signage was transformed to match one of the brand’s new colours, Knight Blue and emblazoned with its updated name. Created alongside a partnership with North London’s Norman’s, a modern and playful take on the traditional greasy spoon, the campaign playfully tapped into its core DNA: a London brand through and through. The tube stop element may have received criticism for confusing tourists and commercialising public space, but the activation succeeded on its main aim: getting people talking. Google searches were up, it made a splash on TikTok and spawned a whole conversation online. While making over a whole tube station might be out of reach for most brands, Burberry’s tongue-in-cheek approach can provide inspiration across the board. Leaning into the playful and pushing boundaries often pays off.

Burberry’s Burberry Street

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Anya Hindmarch’s playful approach can be seen across her accessory and lifestyle products and she is known for her innovative marketing strategies. We all remember her chubby hearts campaign across London back in 2019. In recent years, Hindmarch’s retail concept, The Village, has been the centre of the brand’s events. The collection of five stores all sit under the Anya Hindmarch umbrella but span beyond the core product offering and include add ons like the Anya Cafe. Naturally, Hindmarch’s Love and Antioxidants collection demanded a new store, Anya’s Fruit &amp; Veg. Promoting the new collection and village in one, the pop-up shop functioned as a greengrocer but with a Hindmarch twist. Stickers on the fruit were collectable, there was limited-edition merchandise bearing the Fruit &amp; Veg logo and the stores hosted fruit carving classes for children and adults. An excellent example of engaging with new and existing customers in an accessible way and something that could be easily replicated on a smaller scale and without an entire pop-up shop. Running with a collection theme and creating affordable adjacent merchandise that is both covetable and collectable is a great way to build brand loyalty.

Anya Hindmarch’s Greengrocers

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When Covid lockdowns put a stop to the normal proceedings of the LFW men’s shows in June 2020, designers had to think outside the box about how to approach the event in a digital only way. LFW created a Netflix style platform for designers to share virtual content of their new collections but some, like London-based menswear design Nicholas Daley, used this as a moment to do something a little different. Daley, who was already known for his use of music in his catwalk shows, produced a playlist instead of his clothing collection. Showcased on the platform alongside sketches and fabric samples from the collection, Daley described it as an “interactive moodboard” in a New York Times interview. A great example of how to create a buzz and keep the conversation going without having to participate in a traditional way that at the time wasn’t feasible.

Nicholas Daley’s What Does Fashion Sound Like Playlist

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The iconic London department street is synonymous with yellow and plays heavily on the colour through all marketing activity. Naturally, partnering with Yell.com to give the classic directory, the Yellow Pages, a fresh new look was a smart move and the two partnered to produce <a href="https://online.flippingbook.com/view/122135748/" target="_blank" rel="noopener">‘Yellow Pages, Directory of Now’</a>. The 72 page magazine was available in all stores for a three month period kicking off with fashion week and contained culture focused articles, fashion tips and recommendations of where to visit in London, Manchester, and Birmingham. Creating editorial content that is both practical and useful is always a smart way to engage with consumers whether you invest in a print magazine or go for a more stripped back approach on social media platforms. The directory was a great springboard to partner with Vogue World who created a pop-up in Selfridges. The in store kiosks &#8211; which were similar to newsstands in New York &#8211; offered both the directory and copies of the latest Vogue alongside coffee to create a nostalgic and fun collaborative partnership.

Selfridges’ Yellow Pages Vogue Kiosk

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090_CM408186_ELLE & TU Marble

Sustainability is at the heart of everything we do here at Marble so we always have our eye on environmentally-led event ideas. Naturally, we were excited when Fenwick’s former Bond Street department store was transformed into a preloved fashion emporium for two weeks over the February fashion period. The Charity Super.Mkt brought together five charities including Shelter, Traid, Shaw Trust and Havens Hospices to sell second-hand items alongside in-store events and live DJs. As awareness of the positive impact of buying second hand grows, it was the perfect moment to create a positive event on London’s most prestigious shopping street and amidst the excitement of fashion week itself. Hot on the heels of this, resale giant eBay recently announced the launch of a Pre-Loved Fashion Week. In partnership with both LFW and NYFW, they will present live shoppable catwalks made up of pre-owned designer looks &#8211; we can’t wait to see what they come up with.

Fenwick’s The Charity Super.Mkt

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Looking back at LFW: The most memorable recent brand activations

TikTok has become an obvious tool in promoting events for a number of reasons. Firstly, TikTok’s video format showcases events in a captivating and convincing style. Whether it’s teaser videos, behind-the-scenes action or IRL audience reactions, TikTok is arguably the best app for showing this content in a dynamic way. TikTok is often seen as the more ‘real’ social media platform, especially in comparison to the shiny highlights reel of Instagram, which provides a platform to promote events more authentically, whether answering follower questions or providing real-time updates. By building audiences more organically, brands can foster closer connections which can lead to more engagement and subsequently event attendance and sales.
Secondly, TikTok can be used by brands big and small to promote their events successfully. With TikTok’s algorithm based on the success of individual posts not overall follower count, any content that resonates can go far. This sentiment feels even more pressing with discussions around engagement on Instagram dropping amidst claims more than half of content viewed is recommended by AI. Thirdly, the other big factor is TikTok’s audience, which is largely a youthful user base who are often the ones that event organisers are looking to target.

Capturing Authenticity

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When it comes to <a href="https://marblecreative.co.uk/marketing-content" target="_blank" rel="noopener">event promotion</a>, for any brand wanting to target younger millennials or Gen Z, TikTok can’t be skipped. By using TikTok as a promotion tool for events, brands can tap into ready made communities such as #booktok #mentalhealthtok or #sustainabilitytok. While it may sometimes seem counterintuitive to sing the praises of the offline world in an online space, TikTok helps brands reach digital native audiences who are keen for opportunities to form community IRL born out of connections formed online.
TikTok’s role as a sales platform for events was given a boost earlier this summer when global self-service ticketing platform Eventbrite announced a new partnership. The collaboration makes the process of promoting Eventbrite events on TikTok a seamless one with TikTok users able to add event links to posts. For users, it’s easier than ever to buy tickets without leaving the app. This new function comes shortly after the introduction of Eventbrite’s Share on Social feature, where creators can post directly to TikTok from Eventbrite. As these platforms become increasingly integrated, we are likely to see more cross-promotion and TikTok becoming even more popular for event hosts as a means of marketing successfully.

Transforming Communities & Event Accessibility

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043_CM308973_ELLE & TU Marble

Beyond the ticket sales themselves, businesses are also increasingly using TikTok in an ongoing way to showcase their events amidst a wider brand-building strategy. This was most evident at the Paris Olympics this summer which was dubbed the first TikTok Olympics. While the games have long relied on being seen on TV, this time around both the Olympic organising committee itself and brands targeting Olympic viewers had to think about how to market on TikTok. Across the board, many adopted this strategy reaffirming TikTok’s importance. For example, Team Great Britain appointed TikTok as an official partner to help their athletes to connect with new audiences and grow their fanbase while Team Canada and brand partner Lululemon chose to first drop their Paris 2024 kits on the platform.
The design of events themselves is also shifting to take into consideration how it will end up on TikTok. We all remember when in the early days of Instagram, brands started creating &#8216;grammable&#8217; backdrops to snap a photo in front or photogenic cakes to document for upcoming posts. It’s a trend that has never really died but one that has evolved with the changing demands of social media. With video-led TikTok, brands have to always think about how their events will translate into video and with that, create enticing video-ready opportunities that TikTok users will want to capture.

Showcasing the Extraordinary

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How TikTok is Changing the Event Space

If you were drawing up a list of people most likely to give a keynote speech at the Booker Prize ceremony, Dua Lipa might not be the first person that came to mind. However, it’s now something the singer can add to her growing CV after her book club Service95 put her love of reading into the spotlight. She is not alone though and joins an ever growing list of celebrities running their own book clubs. Reese Witherspoon, Natalie Portman, Kaia Gerber, Emma Roberts, Florence Welch, Dakota Johnson are all at it. Move over Richard and Judy indeed. 
It’s hardly surprising really considering how books have become cultural cachet in recent years. Whether it’s a fashion accessory, a home styling prop or political statement, books have taken on a new role in our visually-driven social media world. While celebrities once posed with dogs or designer bags, these days they want to be spotted reading the latest ‘it’ novel or exiting an independent book shop. 
With e-readers forcing physical books to up their cover game style wise and the huge rise in popularity of reading amongst Gen Z on Tiktok (there’s 35.7M posts on BookTok), books are having a moment across the board. It’s hardly surprising then that <a href="https://www.theguardian.com/books/2023/apr/17/uk-publishing-industry-reports-record-breaking-year-in-2022" target="_blank" rel="noopener">the UK publishing industry had a record-breaking year in 2022</a>, with a total income of £6.9bn, the highest on record. 
Reading has become a new way for celebrities to engage with their fans, create community and, of course, grow an additional revenue stream. Naturally brands want in on the action too &#8211; especially in the fashion world. This April, Italian fashion house Miu Miu launched its inaugural Literary Club, Writing Life. The two-day event with panel discussions and performances hosted at Circolo Filologico Milanese, a library and cultural centre in Milan, revisited the work of Italian writers Sibilla Aleramo and Alba De Céspedes and focussed on women’s position in society. This was preceded by a Summer Reads initiative with pop-up Miu Miu stands in London, New York, Tokyo, Milan and Paris for two days in June where members of the public were gifted free books from the April Literary Club.

The rise of celebrity book clubs: how reading has become a new cultural cachet

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Similarly, Alaïa partnered with Paris bookshop Rare Books to display collectable fashion and art books in its Paris and London boutiques while Saint Laurent launched a new Paris bookshop, Saint Laurent Babylone, with a diverse collection of books curated by creative director Anthony Vaccarello. On the flip side, some brands are tapping authors as their muses. Take writer Ottessa Moshfegh of My Year of Rest and Relaxation fame who launched her novel Lapvona at a 2023 Proenza Schouler show and wrote a series of diary entries to go alongside the show notes. 
It’s a natural collaboration for businesses in the luxury space that want to be aligned with craftsmanship, creativity and slowing down, the ultimate antidote to fast fashion. However, unlike other forms of culture &#8211; for example fine art &#8211; books are truly accessible to all. Consumers pay the same price for a Danielle Steele as the latest literary work published by Fitzcarraldo Editions. A smart move amidst the cost of living crisis as many luxury brands struggle to stay relevant. 
Across the market, brands are seeing the appeal though. LA-based sustainable brand Reformation partnered with journalist and podcaster Pandora Sykes on an author interview series dubbed ‘Ref Reads’ at their London stores. These public ticketed events are a good example of how to create an offline community, something that increasingly appeals to the younger, experience-led generation. However, at the same time they translate back onto social media well, propelled by the authors themselves, many who are now influencers in their own right (think Coco Mellors or Yomi Adeyoke). 
While in the beauty world, The Body Shop created their Self Love Book Club, a monthly online series speaking to a range of celebrities, campaigners, authors and activists to find out what reading means to them, and the books they couldn’t live without. As brands increasingly position hair, skin and makeup rituals as self-care, expanding this world to incorporate other introspective and slowing down activities makes total sense.

The intersection of fashion, literature, and luxury

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Is the Bookstore the Best New Event Space?

As a student of literature with a longstanding fascination for writers, I have always been seduced by beautiful observations; in awe of how words assembled in a particular way can reveal truths otherwise hidden; how language changes my perspective about a concept or idea where I previously felt certain; how seemingly simple expressions can fire my imagination. And the more I read, the more sure I am that writers, artists, musicians, creatives are vital to the very fabric of life, perhaps no more so than at this particular junction in time where the interconnectedness of global life makes change faster and more consequential than ever before.
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There’s almost nothing an agency or brand can say that an artist hasn’t already said better. Art is different. Art, for me at least, pulls me out of the weeds of modern life and creates the time and space for the brain to wander. A month or so back, I decided to take a trip to Paris to see the David Hockney show at the Fondation Louis Vuitton. It is a mega exhibition. I counted, in one space alone, 150-plus pieces. Sketches on paper, preparatory drawings, small works on canvas, paintings of a size and scale so vast that these pieces fill entire walls, digital work, portraits, works for sets and stage.
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Art can stop people dead in their tracks. Our Chief Creative Officer says brands should think about how to make their marketing emotionally resonant.

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It is a show of great ambition and demonstrates the range, I think, of Hockney’s enormous talent and prolific output. The thing I enjoyed most, though, about the show is how it made me feel. I get this is a bit selfish, but I felt enthralled. Bewitched by the artist’s obvious passion and excitement for creating; his obsession with returning to subjects time and time again; his interest in light, color, seasons, blossom; his fascination for the landscapes of his childhood, as well as his curiosity for new landscapes and new ways of creating art. The art feels fervent and personal. And I believe these emotions transfer because, honestly, I felt something rare. Something visceral. Something that art has the ability to do.
I know what you’re thinking. This is hippy dippy bullshit. But the idea of emotional transference is interesting, and I would suggest a powerful argument for the value of art in society today. Let me give you another thought. In times of crisis or pain or celebration, I would bet that most if not all of us reach for poems, songs, writing, and film that capture the human inside of us. Why? Part ritualistic, I suppose. But the real reason, I’d argue, is that these art forms have the capacity to represent all of what we are. The dark, the light, the passionate, the petty, the ugly, the beautiful. The art is made with deep care; an increasingly important quality in the world in which we live. The words, images, and lyrics are imbued with deep emotion. And the emotional power of the human inside the art, somehow, transfers.

Emotional power

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Beyond individual enrichment, there is a lesson here for brands, agencies, and any organizations grappling with how to stand out in an age of noise and fragmentation. Art demonstrates what happens when you resist the literal, when you lean into emotion, and when you create work that is unafraid and unexpected. In a world that increasingly prizes differentiation, taking a leaf from art’s book isn’t just a romanticised idea; it’s a proven way to connect more deeply with people. Whether through campaigns that move us, experiences that disrupt the ordinary, or stories that feel genuinely human, embracing the spirit of art is a powerful route to resonance.
My conclusion? Art is about freedom; freedom from conformity, from silence, from invisibility. It’s where thought can leap without explanation. It’s messy, vulnerable, and expressive. And it bears witness to our times. We need to ensure that artists and the arts have the freedom to create and to flourish, in every industry and every corner of the world. Because art made this way has the power to speak to all of us and, frankly, make the world a better place.

Disrupt the ordinary

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Check out this article on The Drum

Art cuts through in a noisy world, like marketing should

“What started as a personal commitment from each of our four founders has grown into a company-wide ethos over the past decade. 
We founded Marble with the belief that our shared backgrounds, rooted in the UK festival scene and luxury communications, could be brought together to produce an agency that represented change makers who drive positive impact for both humankind and the planet.
In an industry often characterised by a throwaway culture, our ‘why’ has always been clear: to be part of the solution. Having all grown up in rural areas we also shared, in all honesty, a sense of guilt of contributing to the problem, trapped between a need to work, earn and create but not wanting to leave things worse than we found them. 
Our team’s motivations range from a love of nature and firsthand experiences of being affected by climate change, to ensuring that our children and future generations can enjoy the wonders of our world. 
It’s our responsibility to back businesses that have the power to change the world. Our aim is to influence positive change, and Marble is our platform to achieve that.”

It’s personal. And it always has been.

“We believe creativity and business are among the most powerful tools for change.
It would be greenwashing to say that every event we deliver is completely sustainable, in fact there is a long way to go — but we take responsibility for curating our experiences as consciously as possible. That means holding ourselves accountable and pushing ourselves and our clients to continually improve.
We embed sustainability throughout the entire creative process so that it becomes a living, breathing part of the experience. For every project, we produce event impact reports that assess an event’s footprint — from energy and water use, to materials, suppliers, transport, and location — all mapped against the United Nations Sustainable Development Goals (UN SDGs).
We recognise that many of our clients are under increasing pressure to meet their own sustainability targets. That’s why we aim to make the process feel empowering, by educating our clients and demystifying the practical steps. We take on the operational load to help them achieve their goals both locally and internationally while reducing environmental impact and creating positive social outcomes. 
Since June 2023, we’ve offset 229 tonnes of CO₂ — equivalent to the emissions from charging 27 million smartphones. That investment has since supported reforestation projects covering over 251,000 square metres of land.”

Walking the talk

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Our B Corp Certification comes at a time when the climate crisis and social inequality continue to pose urgent challenges to our economy. The certification process is rigorous, assessing an entire business across governance, workers, community, environment, and customers. Companies must provide evidence of their performance and legally embed their commitment to purpose, not just profit, into their company articles.
Chris Turner, executive director of B Lab UK, says: 
“We are delighted to welcome Marble to the B Corp community. This is a movement of companies that are committed to changing how business operates and believe business really can be a force for good. We know that Marble is going to be a fantastic addition to the community and will continue driving the conversation forward.”
We are now part of a global community of over 9,700 Certified B Corporations. The B Corp community in the UK is one of the largest and fastest-growing in the world, with more than 2,500 companies across industries and sizes — including The Guardian, Innocent Drinks, Patagonia, Tony’s Chocolonely, The Big Issue, Finisterre, Elemis, and Sipsmith Gin.

Raising the bar for the events industry

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The B Corp certification process transformed our business for the better

&#8220;With venues spread out and some sessions at full capacity, I missed a few talks, but that led to some unexpected highlights. Chance conversations in queues, discovering something new in a different space, or getting into great discussions just asking for directions! Themes like women in leadership, AI, DEI and sustainability came through strongly, with standout sessions for me including Ben Ainslie in conversation with David Garrido, and Matthew Drinkwater on AI in fashion. 
There was a noticeable lack of brand activations, but that’s understandable for a first year, and a clear opportunity for brands to be brave and step up next time. Overall, SXSW London provided an opportunity to reconnect with old friends, experience creativity, talent and innovation and meet friendly strangers from all the different creative industries. It was really a platform for the people.
Would I go again? Yes. Do I believe there are untapped opportunities for clients/brands? Definitely.&#8221;

Nigel Stanton, Business Development Director

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&#8220;A lot of the insight at SXSW London came verbally – panels, talks, conversations – but it all started to blur together. There’s an opportunity here for brands to go beyond just saying the right things on stage and start showing them. What if next year’s speakers brought their ideas to life through experiences, not just slides and talking? I think as a creative industry we can make the message as memorable as the medium, if not more so.&#8221;

Emma Purves, Senior Account Director

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&#8220;I’m a firm believer that London is home to some of the world’s best marketing talent, but I couldn’t help wondering if SXSW London really showcased that. It felt more like a content machine than the velocity of Austin. There wasn’t that sense of new ideas being launched, deals being made, or trends breaking through. Maybe that’s because Cannes was just around the corner? Or maybe it’s growing pains/first year in a new environment? 
When you can nip back to the office, it lacks the all-in energy that defines the best festivals. Perhaps another city is the solution? One built for walking and spontaneity, like Amsterdam. Perhaps the answer lies in more brands and agencies showing up, being all in, and creating something that transports people.&#8221;

Teddy Watt, CEO

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Check out our SXSW London panel recording

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Marble Musings: SXSW London

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As part of SXSW London’s inaugural edition, our ‘Makers of Meaning’ panel drew a full house to Shoreditch Town Hall.
Moderated by Marble’s Patrick Keogh, alongside creative leader Suhair Khan and Turner Prize-winning artist Jeremy Deller, the conversation explored the role of creativity in shaping today’s cultural and social discourse.
From the power of art to tell national stories, to whether artists now wield more influence than politicians or CEOs, the panel examined the courage — even foolishness — needed to cut through a homogenised world.
The discussion also explored art’s relevance in a politicised, tech-driven society, with reflections on how artists have long grappled with themes like privacy, surveillance capitalism, and the overwhelming pace of technological change.

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<h3>Jeremy Deller — Artist</h3>
Turner Prize-winning artist Jeremy Deller is known for work that brings people together and challenges the status quo. A leading figure in conceptual and installation art, Jeremy often collaborates with communities to explore social and political themes &#8211; from history and protest to pop culture and public memory. In 2013, he represented Britain at the Venice Biennale, cementing his place as one of the UK’s most influential contemporary artists.
<a href="https://www.jeremydeller.org/">Learn more about Jeremy’s work</a> 
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<h3>Suhair Khan — Founder &amp; Director, Open-ended  </h3>
Suhair Khan is a technology entrepreneur and creative leader. She is the founder of open-ended, a platform and incubator for creative technologists working with artificial intelligence. Her work centers on impact-driven work at the intersection of design, culture and future-facing technology. She is chair of the board of trustees of dance choreographer Studio Wayne McGregor, and is on advisory boards for the Design Museum, British Library, Sadler’s Wells, London Design Biennale and the Hay Festival.
<a href="https://www.linkedin.com/in/suhair-khan-50158225/">Connect with Suhair</a>
    
<h3>Patrick Keogh — Chief Creative Officer, Marble </h3>
Patrick sits on the Board of Marble as well as serving as its Chief Content Officer. He has worked across media, culture, tech and innovation for over 15 years advising large organisations on future strategy both on a company wide scale as well as on an individual brand level. He has launched businesses like the Faber Academy, Guardian Masterclasses and consulted with a number of global brands including Google, Conde Nast and Time Inc.
<a href="/people/patrick-keogh"> Connect with Patrick</a>

Meet the Makers of Meaning 

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Makers of Meaning - SXSW London

Certified by B Lab, the nonprofit behind the global B Corp movement, this certification verifies that Marble meets rigorous standards across social and environmental impact, accountability, and transparency. It’s not about being &#8220;green&#8221; or &#8220;ethical&#8221;, it’s about legally committing to balancing purpose and profit in everything we do.
We’re now part of a growing global community of over 9,700 B Corps, including well-known brands like Patagonia, Innocent Drinks, The Guardian, and The Big Issue, all working to change the way business operates for the better.

What B Corp Certification Means

For us, this journey didn’t begin with an application. It started much earlier, rooted in our values and <a href="/our-story">our roots</a>. As Emi Perez-Fragero, our COO and Co-Founder, explains:
“What started as a personal commitment from each of us four founders has grown into a company-wide ethos over the past decade. We founded Marble to bring our passions together, from the UK festival scene and luxury comms to the countryside we love, and to represent changemakers who want to have a real, lasting impact on people and planet.
Growing up in rural areas, our founding team shared a sense of awe for nature, but also a guilt about the waste and excess so often found in events and marketing. That tension sparked a question: How can we create moments that make things better, not worse?
Our B Corp certification is part of our answer. It’s how we hold ourselves accountable and continue building an agency where sustainability and creativity go hand-in-hand.”
Check out the clip below to hear Emi’s honest take on our sustainability journey and its significance in the broader industry context.

Why It Matters to Us

emi-and-darren-away-day

Emi and Darren away day

The events world is still playing catch-up when it comes to sustainability, and we want to help lead the way. 
Our B Corp certification is part of a broader mission: to transform an industry traditionally known for its waste into one that is transparent, responsible, and future-focused. The B Corp assessment process is rigorous. It evaluates every part of our business, from how we treat our team and collaborate with our community, to how we work with suppliers and serve clients. Most importantly, it embeds our commitment to purpose into our company’s legal DNA.
With our ISO 14001 and ISO 20121 accreditations recently recertified and partnerships with industry leaders such as isla and Business Declares, we feel confident we’re getting somewhere. Becoming a B Corp affirms that and challenges us, our clients, and our industry.     
Chris Turner, Executive Director of <a href="https://bcorporation.uk/about-b-lab-uk/">B Lab UK</a>, shared:
“We are delighted to welcome Marble to the B Corp community. This is a movement of companies that are committed to changing how business operates. We know Marble will be a fantastic addition and help drive the conversation forward.”

Raising the Bar for the Events Industry

We embed sustainability into our creative process, never as a box to tick, but as a guiding principle. See more on that <a href="/planet-sustainability">here</a>. Every event comes with a full impact report, measuring its footprint across energy, water, transport, suppliers, and materials, all mapped against the UN Sustainable Development Goals.
We also partner closely with our clients to help them meet their environmental goals, providing the guidance, tools, and operational support they need to create experiences with real impact.
Joining the B Corp community is both a celebration and a challenge. We’re proud of this recognition, and even more excited for what comes next. To our clients, partners, and incredible team, thank you.