We were asked to partner with Taylor Wessing to conceptualise and produce their International Partner Conference 2024.
Held in Amsterdam, and bringing together over 400 Global Partners from across the firm, our job was to work collaboratively with the Taylor Wessing team to:
- Create a gathering which deepened the Partner’s understanding of, and engagement with, their international strategy
- Facilitate knowledge sharing and networking among the international partner group
- Showcase the firm’s commitment to being at the forefront of developments in the legal industry
- Foster an international, collaborative mindset
- Create a memorable, enjoyable, and engaging experience for all attendees
As a big change moment for Taylor Wessing, this conference had to have impact and humanity – leaving those attending engaged, energised and motivated.
We decided to boldly discard the traditional idea of acquisition in favour of real connection; allowing the space for those attending the IPC to cross pollinate ideas, break down boundaries and share values.
Having worked closely with Sarah Le Cheminant (Taylor Wessing’s Head of Brand), we saw an opportunity to create a distinct visual and linguistic identity for the conference aligning to the idea of “Gateways to Growth.” The idea of the “gateway” became central to our thinking. A metaphor for new possibilities.
Our tech and production teams created a high impact plenary space for the conference’s core content, all beautifully lit, sequenced and choreographed. The biophilic set design and broader scenography brought a sense of calm to proceedings while subtly alluding to the central theme of growth. Throughout the venue there were liminal references to hope, endeavour and new opportunities. We worked in tandem with those presenting the conference’s key content to land their messages in the most human way possible supported by leading Maestro, Jeri Lynne Johnson, whose external keynote address reaffirmed Taylor Wessing’s commitment to collaboration, team performance, intentional leadership and diversity of perspectives – landed brilliantly through the lens of music and conducting.
There were social moments to break bread, listen to music, watch football, take in a carefully designed offbeat tour of Amsterdam. Human moments which created the space for barriers to break down and for human connection to happen. Moments for those attending to encounter new perspectives, opportunities to spend time together beyond the transaction.
