KPI /
Strengthen Adyen’s community of customers, partners and prospects.
Provided an excellent platform for networking opportunities, in an engaging space within the control room.
Adyen
Categories
Client acquisition & retention
Community
International Delivery
The challenge
Adyen leads the way in fintech innovation, providing a unified platform that empowers brands to accept payments, safeguard revenue, and manage their finances seamlessly.
For the second year, Adyen entrusted us with producing The Adyen Experience – a vibrant in-person event for 220 merchants, prospects, and partners. The day needed to combine high-level insights into Adyen’s vision for 2025 with an atmosphere of connection and enjoyment. We made sure this wasn’t just another long conference of one-way conversations, instead, we prioritised creating a lively experience.
Battersea Power Station, one of London’s most iconic landmarks, set the stage for an unforgettable event, impressing guests from the moment they arrived. The venue’s standout features, including the famous Control Room, offered a unique and striking backdrop for networking over drinks, perfectly aligning with the event’s theme of innovation. The cinema room provided a fresh alternative to traditional boardroom settings, delivering a dynamic yet relaxed atmosphere for the main program. Product demos were seamlessly woven into the experience, highlighting real-world applications without the pressure of conventional sales pitches. Guests were also treated to the breathtaking Lift 109 experience, enjoying panoramic sunset views of the city.
KPIs
KPI /
Acquisition, pipeline acceleration and deepening existing merchant knowledge.
Created panels for speakers in a luxurious cinema setting to discuss and expand on merchant knowledge.
KPI /
Allow prospects and merchants to hear from Adyen’s leadership first-hand, specifically on innovation.
Hosted speeches from members of Adyen’s leadership, offering a stage to convey their message to their clients.
KPI /
Rebuild Adyen’s event programme to be a key moment in the audience's calendars.
Crafted a unique memorable experience at a one of a kind, breathtaking venue, ensuring guests left feeling fulfilled.