Henkel DX Ventures
Creative, Experience, Marketing & Strategy
Insight / Planet
By nastya
4th Jan 2024
As technology continues to advance at an unprecedented rate, a growing number of tech companies are recognising the importance of integrating sustainability into their core values and business practices.
From environmentally friendly materials to energy-efficient designs and social equity, sustainability has become a key consideration in the tech industry. However, while there is a surge of sustainable brands making waves, there’s a common problem – they often remain in the shadow of industry giants like Apple, Samsung and Sony. They struggle to gain the same recognition and market share despite putting significant effort into reducing their carbon footprint, designing ethically sourced products, and contributing to a greener future.
Fairphone, for example, is known for its modular, easy-to-repair smartphones focused on ethical practices, responsible sourcing and reducing electronic waste, while Nothing Phone focuses on recycled materials, renewable energy, packaging, longevity and transparency in its production processes. Urbanears produces climate-responsible headphones and is on the path to become circular with smart design, a conscious and durable product portfolio and a responsible supply chain, and iFixit empowers consumers to repair their devices instead of replacing them.
Although large businesses may have a financial monopoly over their sector, smaller businesses are free of the bureaucracy which slows down change, so combined with our ability to use Insights to find the right audience and the way to reach them, we can turbo charge getting their sustainable practices out into the world.
Marble recognises the challenges that these brands may be facing and offers a powerful solution.
We specialise in experiential integrated campaigns that can help sustainable tech brands amplify their presence, connect with a wider audience, and compete on a level playing field with industry giants. With sustainability values embedded in our core, we understand the unique selling points of innovative brands that do their bit for the planet.
Our expertise encompasses a wide range of services designed to boost brand awareness and reach:
Immersive Experiences:
We create captivating experiential campaigns that engage customers on a personal level. By allowing consumers to interact with products and experience their sustainability benefits firsthand, we build a lasting connection.
Digital Marketing:
Our digital marketing strategies leverage the power of storytelling to highlight the values and achievements of responsible tech brands. Through social media, content marketing, and SEO, we ensure their messages reach a broader audience.
Strategic Partnerships:
Marble can help brands establish strategic partnerships with like-minded companies, boosting their impact and outreach.
Data-Driven Insights:
We provide data-driven insights to refine marketing strategies, ensuring the message aligns perfectly with the audience’s values and preferences.
Event Marketing:
From planet-friendly product launches to sustainability-themed events, we can create memorable experiences that leave a lasting impression.
In a world where sustainability is more than just a trend, Marble is committed to raising awareness for environmentally and socially conscious brands to gain the recognition they truly deserve.
