Every year, Ball Out 3X3, the UK’s biggest 3X3 basketball tournament, unites the community through nationwide qualifiers before culminating in the London finals.
Now in its eleventh year, and with JD’s third as title sponsor, we were challenged to bring JD’s activation area to life across two days at Ball Out’s London final in Finsbury Park, and help drive their mission of championing youth culture and community.
Aligned with JD’s ‘Forever Forward’ campaign, our goal was to create a fresh activation that built on previous Ball Out events, engaged basketball’s diverse community, encouraged interactivity and self-expression, and cemented JD at the heart of UK youth culture.
Across two action-packed days, we created a dynamic courtside activation area that brought together the energy of 3X3 basketball, community, and self-expression. Fans and players engaged with five unique zones built for interaction and content creation:
Centre Court Viewing Tower
- A two-storey shipping container structure put fans right above the action, with the upper deck offering prime views of the 3X3 main court from the heart of JD’s activation zone. Wrapped with JD branding and a mural wall that guests could fill in throughout the weekend.
Design Your Own
- The lower deck of the viewing tower saw players and fans celebrate their creative freedom at JD’s customisation zone, where guests could customise Jordan x Nike merchandise with MattB Customs.
Jump Your Own Way
- A Jordan-inspired, viral dunk moment, complete with full-size trampoline assistance, saw attendees pull off their own unique dunks for sharing across their socials.
The Chill Zone
- The ideal place to recharge between the weekend’s action, players, fans, and influencers alike could reset & relax on benches and bean bags. The Chill Zone also doubled up as the backdrop for content creators and live interviews being shared on JD’s owned social channels.
3-Point Challenge
- Players stepped up to the JD 3-point challenge to sink as many shots as possible within the time limit, with a live leaderboard to be crowned the UK’s best shooter.