Amazon Web Services (AWS) established their CSR department InCommunities to aid them in making a positive social impact specifically in the regions where they build and operate their global infrastructure.
Through this, we launched their long-term, innovative, educational programs specifically focussed on STEAM Education, Access, Equity, Local Tech Upskilling, Environmental Stewardship and Employee Engagement.
We designed and launched the initial AWS CloudRoom initiative globally; creating their brand identity, end to end communications and logistics strategies, online web platforms and a full suite of programmatic assets to support the program.
Two years on and we now oversee 5 global programs spanning three different departments, and have become an integral part of their global communications team.
Marketing: AWS InTouch
Create all campaign branding and wider marketing assets, as well as tone of voice creation and copywriting long form content.
Comms: AWS CloudPrep Academy
Worked as both a consultant and the communications partner for an all new educational accelerator to upskill female builders through a university accredited program.
Programme Management: AWS CloudRoom
The interim global Program Manager for this educational initiative that works to engage and educate students aged 9-14 about the world of cloud technologies, running the program end-to-end across 5 continents.
- Online Platform Build
- Brand identity
- Brand Messaging
- UX Design & Web Development
- Marketing Strategy & Planning
- Content Creation
- CRM Support
- Program Logistics
- Strategic Planning
- Merchandising
- Copywriting