Brief
To create an experience to launch a limited edition impulse deodorant for 500 people including clients and ticket winners for guests aged 16 – 30.
Delivery
We produced a line up for a one-day festival on Osea Island to launch Charli XCX’s limited edition Impulse Deodorant. To please a wide audience, we curated a line-up to complement Charli XCX and to support her headline performance. This included a series of playlists in-house at Marble Music and the Kiss FM’s All Star DJs.