Brief
To produce a series of Insta-worthy installations to celebrate the Ned’s 1st birthday in style.
Result
Partnering with Crosstown Doughnuts, we created a 2.3m high doughnut ‘tree’, covered with more than 5900 doughnuts produced fresh daily. Balloon installations above the bars and central doorway added to the spectacle and for the grand finale we filled the rooftop pool with 400 branded rubber ducks, brought to life under a canopy of lighting.