KPI: 1,000 Instagram followers by The Club launch in February 2023
We grew the Instagram following to 2,000+ followers by December 2022
KPI: achieve an average post engagement rate of 1.39% in line with industry averages
We achieved an average post engagement rate of 3.45%
KPI: at least one reel per week on the feed
During our time on this project The Club was still in build. This meant there was no available photography or video footage to use to promote it. Through creative use of stock footage and influencer content, we created high performing video content achieving a minimum 1+ reels a week
KPI: one monthly interview with an influencer on The Club committee
We successfully recruited committee members to interview across the food, beauty, sport and nutrition industries, and secured bonus video content from all of these individuals for social media.