Sisterhood won Appear Here’s annual Space for Change competition, which gave them the platform to showcase a concept with purpose and cultural significance. The idea they approached us with was a ‘storytelling lab and bookshop’, with an aim to sell their ‘Find Me Among Them’ anthology comprising ten stories from girls aged 14-15 in London. This book amplifies the diverse voices, experiences and narratives of young people – in particular females – whilst exploring issues of race, inequality, prejudice and justice. The idea of the lab was twofold; first to promote the Sisterhood book, and also to act as an aspirational space for other young people, and be an environment where diversity, creativity and equality are actively encouraged and nurtured.
We were commissioned with bringing this space to life through designing and producing the storytelling lab, working in collaboration with the Appear Here and Sisterhood teams to deliver an event with purpose and impact.
45.2k social media reach
604k TV reach
106 Facebook shares
328 retweets & mentions
700 customer footfall over 2 weeks
150% increase in website traffic for Sisterhood
Nearly 50% of customers who came into the shop bought a copy of ‘Find Me Among Them’ and supported the Sisterhood mission
50% of the curated collection of books from diverse authors sold out
1200 flyers distributed during the shop opening period around Covent Garden
Marble helped deliver Sisterhood’s first ever physical space, which had a combined 649.2k online and offline reach. The space aimed to pioneer the concept of a storytelling lab and bookshop, the first of its kind in elevating the voices of underrepresented young girls. Over a two storey space in the centre of Covent Garden, our team created a journey from a bookshop, to an interactive workshop area.
Kicking off with an exclusive launch night for the ten young authors of the ‘Find Me Among Them’ anthology and friends and partners of the Sisterhood team, the lab was intending to reach maximum footfall in its two weeks of activation. The idea was to spread the impactful message of Sisterhood’s story far and wide, as well as sell the girls’ anthology. Being one of the first books showcasing the narratives of underrepresented voices of London’s youth, we wanted to help Sisterhood design a space that would elevate this book to its full potential.
Sisterhood Studio designed and produced the graphic design elements seen on the merchandise, and it was important we worked around the team’s illustrative designs and gave them a platform to showcase the artwork in the lab. We also worked alongside the illustrator Sophie Ellis, who was commissioned to design elements that reflected the concept of the activation and Sisterhood’s mission.
Their first physical space on the high street, Rebecca & Rachita (Founders and Directors of Sisterhood) say this is only the beginning for them. “You helped us bring our girls’ visions to life and recreate a virtual space into a physical space to champion young voices and the next generation of storytellers.” We’re immensely proud of the part we played in this purposeful project, which is a beacon of hope on an ever-dwindling high street.
“We couldn’t wait any longer to say a big thank you to your incredible team for what you helped turn into a reality. From start to finish it has been a pleasure to work with you, we have learnt so much from you and your team. Space is something that we always want to be able to provide and hold for our girls and you helped us deliver. The young people that were walking through the door just got it and you helped make a space that attracted people who can work, support and benefit from the service Sisterhood provides. Thank you, thank you, thank you. All we have to say is, when can we work together again?” Rachita Saraogi & Rebecca Thomson FRSA (Founders & Directors of Sisterhood)