Challenge

From Pergola Wunderbar to Pergola on the Piste. A fitting adaptation to fit the winter months and the Christmas season. To keep returning guests enraptured with a brand new Pergola experience and to be suitable for the winter months and drawing in new audiences.

Highlights:

Over 10k attendees in first four weeks
Press coverage in: Time Out, The Nudge, London on the Inside, Conde Nast
Social media impressions: 2 million +
PR Impressions: 16 Million in first month

Solution

It’s like you have stumbled in for an apres ski session, friends already there with ski boots and ski’s hanging at the door, the ski lift ready for photos and in the vista some beautiful snow dressed fir trees.

For diners in this alpine haven they can cosy down in dark, alpine huts draped in cosy tartan and comfortable (faux) fur furnishings ready to settle into that apres ski time.

“This is the third project we have worked alongside Marble to launch our Pergola on the Piste activation at Pergola Paddington. As always Marble worked creatively, efficiently and within budget. They are a fantastic agency who push boundaries on design, build and production, we love working with them” Rory Graham, Head of Creative, Incipio Group