Limelight approached us, on behalf of Nike, to produce a creative response to their event “London’s Fastest”. The event was to take place across the City of London, beginning and ending at the Tate Modern. The track would take the participants through the heart of the city, doing challenges as they go – competing to be the fastest team.
We were asked to produce a creative lighting and branding proposal for this event. Challenges included providing video screens at remote locations across the inner city, lighting a blacked-out car park and producing an interactive element to the furthest corner of the course.
Time was precious – we had a week to complete this brief and deliver the event. Our in-house designers and creative producer were thrilled at the challenge and collectively we produced an outcome that Nike and Limelight Media instantly loved.