Brief
Marble LDN was approached by Mission Media to assist with the launch event for their client Lululemon, to mark the opening of the American yoga clothing retailer’s Covent Garden flagship store.
Delivery
The event was held in an enclosed courtyard and in the surrounding Lululemon stores, drawing over 200 guests including celebrities, press and media.
By creating a custom see-through canopy to fit the exact dimensions of the space, we were able to achieve Mission Media’s objective of utilising the courtyard and shielding guests from the weather, yet keeping clear views of the sky.
We also incorporated their request to build a custom aluminium retractable structure to accommodate 800 hanging Ranunculus spanning the entire ceiling of the canopy. This spectacular floral display was designed and produced by the set designer Chloe Rood, who works regularly with Mission Media as well as Fiona Leahy Design. The client praised our ingenuity in finding a solution for the hanging flowers. The event secured press coverage in the Daily Mail the following day, announcing Lululemon’s launch to the UK market, including a notable mention of the floral roof centrepiece.