We were thrilled to be chosen as LTK’s live experience partner for their activation series taking place all across Europe, during the second half of 2022. The kick-off for a year of creator-centric activities was the Pre-Autumn New Season Creators Party. The PR activation was a brand awareness piece that needed to attract and excite the brand’s Creator community, and shine a spotlight on LTK Style Editors and their curations for the new season.



  • 25 creators
  • 1.5M social media reach
  • 2.7M social media impressions


The 25 LTK fashion and lifestyle creators were met with content creation opportunities in every corner, leading to a strong uplift in impressions, reach, engagements and social followers for LTK. 

LTK took over the KRAFT Dalston distillery which featured multiple photo-ready moments within the event design; including a mirror message wall installation and photo booth, multiple backdrops providing the ideal setting for branded UG content. The dried flower workshop and LTK style editor suites were a huge success, the curated suites were entire rooms dedicated to capsule clothing collections and accessories that guest creators could try on, and interact with through the app. The evening was rounded off with a DJ set from Millie Cotton, fellow LTK Creator.

Sustainability was incorporated into the activation design, as part of our circular economy production model. We used seasonal florals (supplied by sustainable florist – Electric Daisy Flower Farm), ensured all decor elements were either hired or repurposed after the event, and all LTK style editor pieces were gifted to the style editors to ensure there was no fashion waste.


  • It was great to bring together so many of our UK creators to celebrate the long-term contributions of our latest LTK Style Editors. Everyone was able to interact with and try-on their curated recommendations for autumn-winter and enjoy an evening with the floral workshop and live music” Dave Murray, Managing Director at LTK Europe