Challenge
To design and produce Live Well London’s 3 day health and wellbeing event at Old Billingsgate. Returning in its second year, the Live Well team were looking for a fresh and refined take on the brand, tasking Marble with translating this into a physical space. With the event increasing in size, taking on 2 extra floors, but keeping within a tight budget, we embraced the opportunity in executing this task, learning from the feedback of 2019 and drawing on successful designs with a refreshed edge. We focused on the festival’s overall aesthetic and specific features to ensure the space felt on brand, current and engaging.
Solution
The result was a recognisable but refined festival aesthetic with engaging and interactive stage sets to draw guests in. The 4 floors welcomed thousands of visitors to engage and immerse themselves in the Live Well brand, with educational talks from a host of celebrity authors, nutritionists and athletes, including Jonny Wilkinson.
One particular highlight for us was ‘The Retreat’, where guests could join in with classes by the Breath Guy, or immerse in the peaceful sounds of a gong bath. We also designed and produced areas for pre-booked and walk-in yoga classes, boxing workshops and dance classes on the Move It stage with the likes of Dame Kelly Holmes and Groove On Yoga. These areas also created the perfect backdrop for Live Well’s partners and collaborators, which included The Foundry, Yhangry, Bupa, The Refinery, Liz Earle and many more.
With so many of these health and wellbeing festivals, we wanted to place Live Well as a pioneering new event, where our attitude and designs remain a source of inspiration to keep these spaces alive and interactive, rather than a stationery backdrop for brand content and exposure.