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Challenge

To design and produce a 3 day fitness festival for Live Well, hosted at Old Billingsgate. In doing so we encapsulated the Live Well brand and translated it into the overall style and design of the public spaces, streamlining the overall look and feel of the festival and setting a precedent for their first year. Live Well were particularly stringent on focusing on the festival aesthetic and were explicitly against hosting a festival that looked generic and corporate.

Solution

With a total footfall of 4,000 over the 3 days; guests had access to a wealth of exhibitors, talks and demonstrations, all within an innovatively designed space. With the event taking place in the beginning of spring, we wanted to enrich the festival with a zest of new beginnings. Visitors participated and interacted with talks in the lush, oasis haven ‘Knowledge Hub’ talks, taste tested and questioned speakers at our super sleek and slick live kitchen (showcasing a 6 metre fruit wall) and sweated it out in classes at a high octane and light infused ‘Move It’ stage – which featured a projection mapped heartbeat pulsing to the beat of the room. Attendees also had access to a balmy zen ‘Retreat’ space for more subdued talks and fitness classes, or the opportunity to pose in front of our foliage packed Instagram wall.

We also designed and produced public spaces for eating, resting and reclining, styling them as extensions of slick scandi cafes and bars as well as creating a young, millennial palm inspired book shop. Highlights included Liz Earle speaking at the Live Kitchen, our hygge-themed VIP room, and creating a fresh, branded approach to Mind Body’s consultancy zone. Other elements involved in the festival were studio collaborations with One LDN, Define Studios, The Foundry and KOBOX as well exhibitors ranging from Mindful Chef to Innermost.

Testimonials

  • “Working with Marble has been transformative; you bring fresh, innovative and creative ideas helping to turn even the more mundane corners of our event into a rich, textured, interesting and vibrant visitor experience.  Your attention to detail is outstanding and your ability to hold a clear vision of what we’re trying to achieve and ensure that vision filters through to each detail is nothing short of brilliant. The planning, production and on-site teams are an absolute pleasure to work with, ready to lend a hand and troubleshoot even on elements that are outside of your scope.  The whole team loved what you created, the visitor and exhibitor feedback has been tremendous and we couldn’t be more impressed! Thank you and look forward to working with you again soon.” Heidi Williams, Event Planner, Live Well