CHALLENGE
To produce a luxurious, unique party experience for Digitain employees and existing and potential clients to enjoy after attending ICE – an iGaming exhibition at The ExCel, of which Digitain were the headline sponsor.
SOLUTION
We created an unforgettable experience for Digitain’s 400 guests whilst also showcasing and celebrating the brand’s rapid growth in becoming an industry leader in iGaming. We took over the entirety of Sushi Samba in the heights of Heron Tower, with guests experiencing a fully immersive party across two floors, all set upon stunning views of central London. The immersive entertainment ranged from LED dancers to hoop aerialists and disco ball contortionists, with our three DJs keeping the dance floor alive. The champagne wall kept the drinks flowing all night long whilst also bringing a touch of luxury, complemented by the reflections of our spectacular mirror ball installation that covered the entire venue. The Digitain branding was embedded throughout the event design, and guests enjoyed conversations with brand ambassador and legendary footballer Luis Figo.
“Thank you for organising the entire event so perfectly, we have received a lot of incredible feedback!”
Nelli Zhamagortsyan, Head of Events, Digitain
See more of our technology brand experiences:
The Future of the Metaverse
We created an immersive Metaverse experience for Henkel dx Ventures, utilising VR and Web3 technologies to represent their brand being at the forefront of digital innovation.
The Trust Experience
We produced Trustpilot’s largest internal engagement experience, spanning London, Copenhagen and New York simultaneously. We united the 300 ‘Trusties’ to feel inspired, empowered, informed and educated, combining the power of ideas and technology.
