Brief
We teamed up with Hearst to help celebrate 100 years of one of their top publications, Good Housekeeping. Our task was to create a full takeover of a beautiful central London venue and give readers an opportunity to immerse themselves in “Good Housekeeping Live”.
Highlights:
- 1600 Attendees
- 25 Speakers
- 4 Key Brand Activations
- 30 Live Demonstrations
- 4 Live Music Performances
- 2 Live event days
Result
Our creative team designed and curated the spaces throughout the venue to bring the brand partners’ products and services to life whilst also making the GH branding tangible in every room. We designed & installed a range of impressive and large scale brand pieces, including bespoke stage backdrops and a gallery of vintage and modern Good Housekeeping magazine covers to celebrate the longevity of the publication.
The guests, all readers and subscribers of the magazine, were treated to a line up of incredible talks from speakers such as Davina McCall tackling the taboos of the menopause, Nadiya Hussain on her baking career and the lack of diversity in the industry, Anton Du Beke on his ballroom and Strictly Come Dancing experiences and Ruth Jones on her award-winning TV work. Guests also had the opportunity to browse and purchase products from Dyson, Absolute Collagen, Phase Eight, and more, with Dyson offering a pop-up dry bar where guests were able to get their hair styled with their incredible AirWrap. Alongside the packed programme of interviews, talks and retail opportunities, guests were able to dip into a back-to-back line up of demonstrations and workshops, including baking with Angela Romeo, tablescaping with the Good Housekeeping Interiors Editors and flower arranging with Bloom and Wild.