Challenge
Marble worked with Cutbox to design and install their first shop fit-out for ‘The Next Generation of Barbershops’. As an addition to their site in Bristol’s House of Fraser, the Union Street store needed to showcase the Cutbox brand and be the go-to independent Bristol barbershop. As well as growing brand awareness around the Cutbox service, we also provided the team with a permanent physical space in which to do business, which is setting the tone for their expansive 2022 strategy.
Being voted the number one barbershop in the city by Bristol Live, it was paramount that we design a space which emulated the Cutbox brand whilst also grabbing the attention of passersby to acquire a wider client base.
Marble were tasked with providing designs, visualised through 3D renders, production management, H&S regulations & documentation, and client management services.
Highlights:
- 4 full-time barbers in the new shop
- 50,000 footfall in 2 weeks
- 150 bookings in the first week
- 4000 website impressions after shop launch
Solution
Generating a 50,000 footfall within its first two weeks of opening, Marble delivered Cutbox’s first ever store fit-out in Bristol.
Using sharp edges, greyscale colour pallette and bold vinyls, we created a shop that was unmistakingly Cutbox. Launched on the 26th November, the Union Gate store has had immense support since opening and is just the start of the expansion of the Next Generation of Barbershops.
Cutbox offers a unique proposition to their clients; no fuss, practical services that are all about the haircut. Our store needed to have the same minimalist, practical functionality whilst staying close to the refined Cutbox brand messaging.
Our production teams were tasked with creating maximum impact, keeping the design clean and simple but feeling luxurious, all whilst sticking to the budget. Our Union Street store is just the beginning for the ambitious Cutbox team, who aim to expand all over the UK in 2022. Our work with the team on this barbershop set a precedent for their expansion and created a ripple in the barbershop industry.
We’re really excited to be working with Cutbox on a retainer basis as they expand their offering across the country, bringing ease of access and quality service every time.