COACH approached us to help bring their out-of-home branded street art campaign to life at their flagship London store on Regent Street. The PR stunt needed to feature street artist Oker’s spray painted bespoke designs on the front window of the Regent Street store, for 24 hours only.
The Marble team needed to secure permissions with the council, plan and coordinate all logistical elements (such as how to protect the window) and execute the activation with Oker – which needed to take place overnight ready for shoppers and passers-by at 6am. The brief campaign was only going to be live for 24 hours and the shop window needed to be reset that evening.
We worked with the COACH team to turn this round in a short space of time; securing permission from Westminster City Council, Crown Estates, New West End and Regent Street Management Direct all within a few weeks before the installation.
The colourful bespoke Oker art was spray painted onto COACH branded window vinyl, which we created with the signature ‘CC’ print for the 8m x 4.5m window. Oker himself then painted the COACH campaign art on top of this, all in just 4 hours and before 6am, the busiest time on Regent Street.
The vibrant artwork was noticed and shared by hundreds of passers by on one of London’s busiest streets and circulated throughout social media and the press, including an interview with Oker on the installation by the Evening Standard.
In true ‘blink and you’ll miss it’ style, the pop-up installation was live for 24 hours only and the team removed the artwork overnight on that same day.
“Thanks for all your hard work, we’re really pleased with the results and it’s had a great response!” Susie Dewey, Senior Marketing Manager, COACH