CHALLENGE
We created a standout exhibition space for Butternut Box at the largest dog show in the world – Crufts, of which our client was a sponsor.
SOLUTION
We produced a vibrant and fun space that showed the client’s branding and made them stand out in the busy exhibition centre. Our work shone as an incredible activation space and content backdrop for talks, demonstrations and an influencer meetup.
We suspended a giant version of the iconic Butternut Box from the ceiling and created the giant ‘bowl of truth’, filled with the fresh ingredients Butternut Box use in all their products, making their core brand values clear to existing and potential customers. We donated 100KG of the ingredients used to City Harvest whose volunteers boxed and distributed the food, helping families in need and ensuring the food was not wasted.