Boden wanted the setting of their SS20 line to celebrate the different facets of the Modern Woman, empowering her to be her best self. They also wanted to highlight and celebrate sustainability, while staying true to their heritage and recognisable look and feel.
For the Boden Mini space our brief was to follow the adventurous spirit of their childrenswear, the pursuit of creativity and the all round playful design of the clothing.
After the Press Day, Boden also planned to invite their brand ambassadors to an intimate dinner with Johnnie Boden, emulating his home and kitchen table.
We loved working with the lovely Boden team again, on our third project together. We transformed the venue space into a stylish and warm home setting; creating vignette opportunities for mannequins. Our space allowed the mannequins to do everything, from walking the dog – complete with 3 adorable mannequin dogs in bespoke dog coats – to relaxing in a beautiful flower meadow, riding a bicycle and taking snaps with a vintage camera. We hung bespoke drapes from the walls to emulate statement walls in the home, along with beautiful display cabinets for accessories, books and posey arrangements. Dresses spilling out of wardrobes and a dresser equipped with vanity mirror and jewellery display all worked together to create the mirage of the home of a stylish and practical woman.
For the Boden Mini collection we transported guests to the skies, producing a bespoke 3m Mini Boden hot air balloon, floating through fluffy suspended clouds. Outfits were hung as though they were being worn, playfully running, or blowing in the breeze.
During dinner the space was transformed into founder Johnnie Boden’s kitchen, with a long wooden table surrounded by gold wire chairs. White table runners with fresh spring floral arrangements, blue and white crockery, vintage cutlery and crystal glassware created the look of the dinner. This was topped off with beautiful, hand painted watercolour menus and stylish, bespoke napkins made from Boden material. The dinner was catered by Margot Henderson, of Arnold and Henderson’s Rochelle canteen, with delicious delights and childhood favourites.