Challenge
This year Blogosphere Magazine wanted to scale up their popular influencer festival. Marble took the event to the next level; nurturing bigger and better dreams into life. We produced a space with intimacy and edge, to showcase the sponsors that included Krispy Kreme and rewardStyle, and all of the brightly coloured blogger and influencer talent within the industry.
Solution
Guests were welcomed to the space with two decked Nordic Christmas trees, a kickstart to the festive theme. The colours were blue and silver, echoed by the neon lettered Blogosphere sign guiding everyone into the space.
The client’s priority was to encourage shared experience. We achieved this we placing a 36ft feasting table in the middle of the space, decked in snowflakes and baubles, of course! This provided guests with the perfect area to eat, meet and discuss what they had learnt at the event. Surrounding the table were enticing engagements allowing for photo moments to naturally occur. The giant Krispy Kreme doughnut box was a main feature, although the free doughnuts may have had one or two things to do with that!
We split the venue into two areas, for the talks and panels and for the sponsors. The key to the talks and panels area was to create a space that accredited the speakers whilst exuding approachability. Everybody, speakers included, would then congregate and explore the sponsor area, continuing their shared journey of education.