Brief
To produce, program and promote Bakermat’s first ever ‘Circus’ show in the UK.
Delivery
In order to give Bakermat’s fans an introduction to the Circus concept, we decided to book a full ‘weekender’. This enabled us to reach 4,000 people and deliver a deeper insight into his music partnerships and direction for the coming years. We booked ten artists to appear over the weekend. This achieved sold-out back-to-back shows during the weekend.