Brief
We were asked to work with Apter Fredericks to organise the celebrations for their 70th Anniversary. The family-owned antiques firm wanted to bring their long history alive during Masterpiece, an important show that allowed them to reconnect with their clients. The guest list included industry leaders as well as their top-tier patrons.
Result
We took our inspiration from the company’s inception towards the end of the Second World War. We provided tinned spam and rationed cocktails, ration book invitations and an Art Deco bar worked by our partners at the cocktail specialists, Rum Runner. We created a window design that emphasised Apter Fredericks’ past and future and incorporated a live window model.