Brief
Appear Here approached us to join them in donating and designing a Syrian pop up, providing family-style supper and brunch. Before fleeing war-torn Damascus, the chef, Imad, had previously enjoyed cooking for hundreds of people a night. The pop up was Imad’s first step towards making the dream of running his own restaurant again a reality.
Delivery
We designed the space, tables, tableware, lighting and show pieces. The two week pop up was a success and we are now working on the permanent space in Marylebone, alongside our collective member, Sella Concept.
Interesting stats
The restaurant sold out within 24 hours of going live. In the end over 800 tickets were sold and dates had to be extended.
They achieved 40 press hits in total with a total reach of 70 million.
Imad’s was featured on all major TV channels (Channel 4, BBC, ITV, Sky News & CNN).
Channel 4’s Facebook story got 2.2M views in the first week.
Hot Dinners calls Syrian Food “London’s next big food trend”, citing Imad’s pop-up.
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