Brief

The client wanted to bring festive joy to Coal Drops Yard over the Christmas period to make noise and generate strong press coverage of the area whilst footfall was low due to the pandemic.

They wanted to do this with an impactful Christmas tree which would be a focal feature in the space. It would be a sustainable yet slick build with major impact. The tree design needed to contain terrariums growing 200 plants/seeds over the course of Christmas, in partnership with Botanical Boys who have a shop in Coal Drops Yard.

As part of this, they also wanted to tie the space together with a giant hanging mistletoe installation hanging from the kissing roof for the public to take photos beneath. This would have a projector on the roof above saying ‘Meet Me Under The Mistletoe’ to draw people to it.

Result

We designed a giant 8.4m Terrarium Christmas Tree, made from a metal frame with LED lights, holding 70 terrariums and 168 giant silver ball-balls. A garden was planted in the mirror base with uplighters shining through the whole structure which changed colour as the installation went on. The tree could withstand the high winds Storm Bella hit it with on Boxing Day and it was completely unaffected. The core structure of the tree is reusable for future installations and the terrariums and garden plants have been rehomed.

For the hanging mistletoe installation we created a giant 2.5m x 2.5m glowing mistletoe structure, reusable for each year. Two 3m hoops sat at an angle either side with silver balls and terrariums balls echoing that of the tree with LED globes to light it up.

The installations had fantastic coverage, seen across the web on a mix of top London platforms, including Time Out London, Secret London, MSN News and Yahoo News.