Every client across our agency is wondering the same thing – when should we push ahead with marketing planning, budgets and activations? It’s proven that 98% of users are more inclined to purchase a product or service after attending an activation, so the question is ‘when’, not ‘if’.

With talk of more lockdowns on the horizon and global disparity in nation’s responses, the Directors answer the biggest question of them all. And no, they don’t all say spend lots of money!