As we enter the fourth week of social distancing measures, we’re beginning to see the amazing – and often mind-blowing – ways people are facilitating human connection through digital means. As a creative agency, we’re finding it fascinating seeing how brands are adapting to the challenges that the Covid-19 pandemic has created, and connecting with their consumers in increasingly innovative and dynamic ways.
We’ve shared below some of those interesting business stories, as well as positive news that we think will inspire you this week. Remember to check back every Monday to see our weekly updates!
Weekly Round Up
#1 Online MoMA courses to help you become an art expert from home
We’re thrilled to hear that the Museum of Modern Art is running a series of 5 free art courses, for people to enjoy from the comfort of their homes. With everything from fashion to photography, contemporary to abstract, this is a brilliant initiative and an opportunity for people to get creative and learn new skills whilst in isolation.
#2 Nike have started making Personal Protective Equipment from Nike Air shoe materials
In last week’s Round Up, we saw many brands including Mercedes and Burberry had been using their empty warehouses and dedicated workforce to make Personal Protective Equipment (PPE) – including gowns and masks – for the nation’s healthcare workers. We’re thrilled to learn that Nike has also taken on the initiative by producing face shields and respirators using materials used to make Nike Air trainers. On top of this, they’ve also pledged to donate $1.6 million to local community charities, which will fund food and medicine for people in lockdown. Amazing!
#3 Huawei and Unit9 have created an orchestral sound of the Northern Lights using Artificial Intelligence
The ‘Sound Of Light’ project is absolutely fascinating: using AI technology to measure the movement of the Northern Lights, a music score was created and then turned into song by a full orchestra. The result? A truly stunning piece of music and an example of the powers of AI being used for good, to bring the beauty of the Northern Lights into people’s homes whilst they’re not able to travel to see them.
#4 Shipping containers are being converted into ICUs for Covid-19 patients to prevent the spread of infection
Our friends over at Squint Opera have been part of a huge new project that is converting shipping containers into Intensive Care Units amidst the Covid-19 pandemic. Medical professionals, designers and military experts have collaborated to bring these pods to life. Not only will they save lives by containing the spread of the virus, but can be quickly deployed and installed all over the world and frees up vital bed space in hospitals.
#5 A new venture: Marbleous Boxes!
At Marble, we’re having to adapt and change along with our industry, so we’ve decided to take a new venture in the way of fresh fruit and veg! Selected by critically acclaimed chef Tom Thornton and brought to you by Marble, we’ve created four locally-sourced, seasonal food boxes. We deliver to Oxfordshire, Gloucestershire, Leicestershire and London. Please email email@example.com or call the numbers below to place your order.
If you have any positive news stories that would look right at home in this list, send them through to firstname.lastname@example.org.