The postponed Euros are going to be a hoot this year, and that’s largely due to the ‘village’ of activations happening across London during the course of the games. Heavyweight brands like Coca Cola, Just Eat and Heinken will host various interactive pop-ups across the city of London, and Adidas will even host an inflatable football match for people to get involved in the footie fun.
Each fanzone promotes a different fun and engaging experience, with capacity for nearly 10,000 in an attempt to get Londoners out in the sunshine and kickstart the economy. The Mayor of London has even reserved a number of tickets for key workers in the police and ambulance service, saying, “I cannot think of anything more exciting than thousands of people coming together to cheer the England team on to glory. Londoners have sacrificed so much during the pandemic and I am in no doubt that Uefa Euro 2020 can act as a real springboard for the capital’s recovery.”