As innovations in the metaverse propel forward, many retail brands are keeping an eye on the possibility for merging in-person shopping with futuristic online experience. Combining AR, VR, 3D, cryptocurrency, blockchain technology and more, the opportunity for expansion in the metaverse is enormous. MADE.com have already activated in this space, achieving a 2.5x increase in conversion after letting users ‘try before they buy’ digitally. And with brands like Nike, Dove, Unilever and Dolce & Gabbana also flexing their muscles in this arena, it’s time to activate in the metaverse.
We spoke to Gaston Tourn, CMO at Appear Here, about the rich hybrid commerce experience that the metaverse offers, where both physical stores and digital spaces come together to offer consumers an out-of-this-world retail experience. Hear his thoughts below.