There are only days left until London Fashion Week 2022, and since we worked with Absolut Trash in 2020 to create the first-ever sustainable runway, we felt inspired to see what trends are taking hold at this year’s event.
Looking forward to London Fashion Week
The schedule has already been released and is live on the London Fashion Week website, where you can find the list of designers and when they’ll be showing at the event. The dates are set for Friday 18th to Tuesday 22nd of February 2022, with the shows being split across both physical and virtual platforms.
About the event
London Fashion Week has been taking place ever since 1983 and is a clothing trade show hosted in the British capital twice a year. It’s well known for showcasing over 250 designers to a global audience and is one of the ‘Big Four’ fashion weeks, along with New York, Milan and Paris.
Alongside the event, London Fashion Week will be running the LFW digital platform at londonfashionweek.co.uk. This site forms a digital hub that’s freely accessible to everyone, showcasing digital content from the designers themselves as well as bridging the gap between technology and fashion. This year’s event will be invitation-only with limited attendees due to the Coronavirus pandemic. However, the digital platform will be open to all and will celebrate the latest trends from 131 British and international designers across womenswear, menswear, and gender-neutral designs.
Who to look out for
Like 2021, most of the festivals will take place online but this year will have several activities that are happening in person. A few key displays to look out for will be the big names of Roksanda, Richard Quinn and Simone Rocha, as well as rising-star designers including Nensi Dojaka, Knwls and Halpern.
In addition to this, Fashion Week veterans Erdem, Rejina Pyo and Molly Goddard will be taking the runway by storm, while the hot new Gen Z label Poster Girl is set to make its first London Fashion Week debut.
If you’d like to attend any events, be sure to check the LFW website to sign up for digital access and see which in-person shows are open for RSVP.
Sustainability has front row seats
Fashion is an industry that accounts for about 10% of our global emissions. Last year, the British Fashion Council joined forces with stylist Miranda Almond to focus on new research that showed 3.5 tonnes of clothing is discarded every five minutes in the UK; 64% of consumers wear their clothes only once while 23% of UK shoppers discard their clothes due to boredom. With these stats in mind, sustainability is expected to be an underlying feature in many of the collections on display this year too.
Two stand out designers from last year were: Priya Ahluwalia who used clever textile techniques to breathe new life into vintage clothing she repurposes for her menswear range, and Vivienne Westwood, the poster woman for fashion activism. Even the phrase “buy less, choose well, make it last” can be accredited to her. 80% of her 2021 collection used more sustainable materials including organic cotton, recycled cotton, eco-denim, recycled synthetics, mulesing-free wool and 100% FSC certified viscose.
In addition to this, the LFW Swap Shop was launched in 2020, which is essentially a clothing and accessories swapping centre. The feature also usually stocks donations from celebrities and British Fashion Council ambassadors.
At Marble, we’re really excited to see what London Fashion Week 2022 has in store, particularly when it comes to sustainable fashion and the inclusion of more gender-neutral collections. We’ll definitely be staying up to date on all of the runways and talks, so if you don’t have a chance to attend or take part online, be sure to check back in afterwards and we’ll catch you up on everything you missed.