The huge number of postponed sporting events and annual championships taken off the pitches during the pandemic filled our first summer of freedom with excited frenzy. Largely unrestricted Euro 2020 and Wimbledon matches paired with open pub doors and outdoor screenings provided brands and agencies the opportunity to reconnect with consumers through experiential activations and events that took place throughout the summer.
In February we watched the Australian Open, followed by the Six Nations, and World Snooker Championships – and we still have the London Marathon and 61 matches of the Rugby League Cup to enjoy in 2021!
Marble’s experiential team even got involved with Summer Social LDN, in which teams compete across rugby, netball, hockey and throwdown whilst also getting to enjoy a brilliant traditional festival atmosphere.
Join Marketing Assistant, Hattie, to look at all the sporting experiences which kept us busy this summer, as well as those we kept a close eye on from our industry peers and clients, taking us to the forefront of the excitement.