MARBLE INSIGHT
We’ve developed Marble Insight to bring you a true understanding of audience, emotion, brand and revenue from live experience campaigns. Our analytics platform that provides 360 campaign performance, from event design to audience engagement and sentiment, content performance to media reach and share of voice.
We provide the insight and industry knowledge needed to determine the success of your live experience against your initial campaign objectives, to provide ROI and actionable outcomes to guide future data driven campaigns.
PERFORMANCE ANALYTICS & ROI
Marble Insight pairs the below live experience metrics with expert analysis to provide an overview of campaign performance, in addition to greater understanding of your ever evolving audience. Improve audience experiences by identifying patterns of engagement and emerging trends, and influence positive change.
BRAND AWARENESS
ENGAGEMENT
FUTURE EVENT OPTIMISATION
SHARE OF VOICE
We use social listening tools to monitor the online conversation of your brand vs. your competitors, to determine the overall impact of the live experience on your share of voice.
BRAND PERCEPTION
To better understand the shift in brand perception as a result of your event, we use social listening tools to monitor brand sentiment and consumer surveys for qualitative results.
MEDIA REACH
A key part of brand awareness, using press platforms we provide an overview of media coverage following your event.
CONSUMER INTERACTION
We work closely with our technology partners to seed smart tech touch points throughout our events, to help monitor interaction and participation throughout the experience.
CONTENT PERFORMANCE
We map consumer engagement throughout your wider marketing channels as a result of a more cohesive brand campaign, e.g. email performance, social posts, advertising, articles.
COMMERCIALS
To help provide more definitive ROI metrics, we will work with you to appropriate app downloads, app usage, sale uplifts, consumer LTV or connections made to your branded activation.
CAMPAIGN INTEGRATION
Drawing on your initial campaign objectives, we aim to create multi-purpose experiences that produce content for post-event campaigns, or feed into a wider event series
ATTENDEE FEEDBACK
This gains direct feedback on all aspects of your event, such as: the popularity of speaker content, event content, event layout and the programme structure.
CONSUMER PROFILING
Using the data gathered from monitoring event engagement, participation and overall performance, we will provide a profile of your target audience, using data from event management tools
INSIGHT PLATFORMS
By partnering with trusted tech platforms we provide measurable ROI and a comprehensive performance analysis
READ MORE FROM THE TEAM
Read more from the team on how ROI and data are intrinsic to our events.