LIVE EXPERIENCE STRATEGY
Our performance insights are driven by your event objectives and powered by our analytics platforms. This provides the post-event analysis needed to feed into ROI targets, and provide data driven future events. Whether your live experience is digital, physical, or a hybrid event, we can provide you with the performance insights you need to determine event success.
Underpinning a successful live experience is a well informed event strategy that identifies clear objectives from the outset. This shapes all aspects of the event content and delivery of your branded experience, ensuring your brand goals reach your target audience in the most effective way possible.
PERFORMANCE ANALYTICS & ROI
These metrics underpin event success, providing a clearer view of event impact
FUTURE EVENT OPTIMISATION
SHARE OF VOICE
We use social listening tools to monitor the online conversation of your brand vs. your competitors, to determine the overall impact of the live experience on your share of voice.
To better understand the shift in brand perception as a result of your event, we use social listening tools to monitor brand sentiment and consumer surveys for qualitative results.
A key part of brand awareness, using press platforms we provide an overview of media coverage following your event.
We work closely with our technology partners to seed smart tech touch points throughout our events, to help monitor interaction and participation throughout the experience.
We map consumer engagement throughout your wider marketing channels as a result of a more cohesive brand campaign, e.g. email performance, social posts, advertising, articles.
To help provide more definitive ROI metrics, we will work with you to appropriate app downloads, app usage, sale uplifts, consumer LTV or connections made to your branded activation.
Drawing on your initial campaign objectives, we aim to create multi-purpose experiences that produce content for post-event campaigns, or feed into a wider event series
This gains direct feedback on all aspects of your event, such as: the popularity of speaker content, event content, event layout and the programme structure.
Using the data gathered from monitoring event engagement, participation and overall performance, we will provide a profile of your target audience, using data from event management tools
By partnering with trusted tech platforms we provide measurable ROI and a comprehensive performance analysis