Measuring Performance

MARBLE INSIGHT

We’ve developed Marble Insight to bring you a true understanding of audience, emotion, brand and revenue from live experience campaigns. Our analytics platform that provides 360 campaign performance, from event design to audience engagement and sentiment, content performance to media reach and share of voice.

We provide the insight and industry knowledge needed to determine the success of your live experience against your initial campaign objectives, to provide ROI and actionable outcomes to guide future data driven campaigns.

PERFORMANCE ANALYTICS & ROI

Marble Insight pairs the below live experience metrics with expert analysis to provide an overview of campaign performance, in addition to greater understanding of your ever evolving audience. Improve audience experiences by identifying patterns of engagement and emerging trends, and influence positive change.

BRAND AWARENESS

ENGAGEMENT

FUTURE EVENT OPTIMISATION

SHARE OF VOICE

We use social listening tools to monitor the online conversation of your brand vs. your competitors, to determine the overall impact of the live experience on your share of voice.

BRAND PERCEPTION

To better understand the shift in brand perception as a result of your event, we use social listening tools to monitor brand sentiment and consumer surveys for qualitative results.

MEDIA REACH

A key part of brand awareness, using press platforms we provide an overview of media coverage following your event.

CONSUMER INTERACTION

We work closely with our technology partners to seed smart tech touch points throughout our events, to help monitor interaction and participation throughout the experience.

CONTENT PERFORMANCE

We map consumer engagement throughout your wider marketing channels as a result of a more cohesive brand campaign, e.g. email performance, social posts, advertising, articles.

COMMERCIALS

To help provide more definitive ROI metrics, we will work with you to appropriate app downloads, app usage, sale uplifts, consumer LTV or connections made to your branded activation.

CAMPAIGN INTEGRATION

Drawing on your initial campaign objectives, we aim to create multi-purpose experiences that produce content for post-event campaigns, or feed into a wider event series

ATTENDEE FEEDBACK

This gains direct feedback on all aspects of your event, such as: the popularity of speaker content, event content, event layout and the programme structure.

CONSUMER PROFILING

Using the data gathered from monitoring event engagement, participation and overall performance, we will provide a profile of your target audience, using data from event management tools

INSIGHT PLATFORMS

By partnering with trusted tech platforms we provide measurable ROI and a comprehensive performance analysis