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Planet & Sustainability

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We cross cultures, continents and disciplines.

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Our Expertise

We build platforms globally for technology, finance and professional services firms that are investing in a better world.

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Multi sensory, multi disciplined, multi channelled, multi award winning.

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Who seek sustainable campaigns, delivered on a local or global scale, with meaningful results.

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About Us

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&#8216;Carbon neutral&#8217; typically focuses on achieving a balance solely for carbon dioxide emissions, whereas &#8216;net zero&#8217; encompasses all greenhouse gases, indicating a more holistic approach to emission reduction and removal. 
&#8216;Net zero&#8217; also conveys a heightened dedication to actively reducing and eliminating emissions, making it a term associated with a more comprehensive commitment to tackling climate change. The UN’s definition of Net Zero is as follows, <a href="https://www.un.org/en/climatechange/net-zero-coalition#:~:text=Put%20simply%2C%20net%20zero%20means,leaving%20zero%20in%20the%20atmosphere." target="_blank" rel="noopener">‘cutting carbon emissions to a small amount of residual emissions that can be absorbed and durably stored by nature and other carbon dioxide removal measures, leaving zero in the atmosphere’.</a> This commitment helps address concerns related to greenwashing, as &#8216;net zero&#8217; implies a more rigorous and transparent effort to not only offset emissions but also implement sustainable practices and adopt low-carbon technologies. At Greenr, we help companies achieve Net Zero by acting as an end-to-end sustainability coach to help companies measure their emissions and reduce them at source through our AI-powered carbon accountancy platform and Employee Engagement App that helps reduce emissions at their source.

1. Net Zero and Carbon Neutral are the same


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However, SMEs make up <a href="https://smeclimatehub.org/sme-survey-barriers-to-climate-action/" target="_blank" rel="noopener">90% of businesses globally</a> and <a href="https://www.ilo.org/wcmsp5/groups/public/---ed_emp/---emp_ent/---ifp_seed/documents/publication/wcms_847682.pdf" target="_blank" rel="noopener">create 2 out of 3 jobs worldwide</a>. Because of this, <a href="https://www.watermagazine.co.uk/2023/07/27/uk-smes-emit-nearly-15m-tonnes-of-co2-a-year-yet-77-have-no-plans-to-reduce-carbon-footprint-over-next-three-years/#:~:text=According%20to%20the%20Carbon%20Trust,total%20UK%20non%2Dhousehold%20emissions." target="_blank" rel="noopener">SMEs make up 44% of the total UK non-household emissions</a>, meaning they have huge influence over the potential to reduce carbon emissions. The European Union has recently introduced the <a href="https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en" target="_blank" rel="noopener">Corporate and Social Responsibility Directive (CSRD</a>), outlining more detailed reporting requirements for both EU and non-EU companies with significant operations in the region. Applying to approximately 50,000 companies, this directive places additional responsibility on SMEs.

2. Sustainability is for larger companies, not SMEs


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The move toward sustainable practices isn&#8217;t only a response to what the public wants; it&#8217;s a recognition of the importance of safeguarding our planet&#8217;s biodiversity and ensuring the well-being of future generations. For example, 75% of employees said they wanted to work for an organisation that makes a positive contribution to society. The ongoing integration of sustainability into education, advancements in technology supporting eco-friendly solutions, and a broader cultural shift towards values that prioritise long-term well-being over short-term gains all contribute to the lasting significance of sustainability in our interconnected global economy. As societies increasingly understand the need for a balanced approach considering environmental, social, and economic factors, sustainability becomes an ingrained and integral part of our collective mindset and decision-making processes.

3. Sustainability is a passing fad 


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This partnership will help us accurately measure our carbon footprint and identify areas where we can make positive changes. To further support our carbon reduction efforts, we&#8217;re also using the Greenr lifestyle carbon reducing app to empower our team members to make a difference in their daily lives.
We believe that business is the single biggest tool for change and that collaborating through sharing resources, knowledge and practical recommendations is one of the best ways we can come together to reduce our and our clients’ planetary impact.

Doing our bit at Marble

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What we can do for your brand's impact

Our Sustainability Services

Busting the top 3 myths of corporate sustainability

From environmentally friendly materials to energy-efficient designs and social equity, sustainability has become a key consideration in the tech industry. However, while there is a surge of sustainable brands making waves, there&#8217;s a common problem – they often remain in the shadow of industry giants like Apple, Samsung and Sony. They struggle to gain the same recognition and market share despite putting significant effort into reducing their carbon footprint, designing ethically sourced products, and contributing to a greener future.
<a href="https://shop.fairphone.com/fairphone-4?gclid=CjwKCAjw5_GmBhBIEiwA5QSMxN8TkjK9cOd9ZZ6rn3C22s6pIwm-goCumJU8s4A6wZIaGHA1Q-FtPRoCtbsQAvD_BwE">Fairphone</a>, for example, is known for its modular, easy-to-repair smartphones focused on ethical practices, responsible sourcing and reducing electronic waste, while <a href="https://nothing.tech/pages/phone-2">Nothing Phone</a> focuses on recycled materials, renewable energy, packaging, longevity and transparency in its production processes. <a href="https://www.urbanears.com/gb/en/?gad=1&amp;gclid=CjwKCAjwvrOpBhBdEiwAR58-3IyQOSRwiG_e2okvZ45DoAwNp_5MUzIT_DlShbrI6yqD6N7UsE4C0BoC2DwQAvD_BwE&amp;gclsrc=aw.ds">Urbanears</a> produces climate-responsible headphones and is on the path to become circular with smart design, a conscious and durable product portfolio and a responsible supply chain, and <a href="https://www.ifixit.com/">iFixit</a> empowers consumers to repair their devices instead of replacing them. 
Although large businesses may have a financial monopoly over their sector, smaller businesses are free of the bureaucracy which slows down change, so combined with our ability to use Insights to find the right audience and the way to reach them, we can turbo charge getting their sustainable practices out into the world.

Accelerating change

Marble recognises the challenges that these brands may be facing and offers a powerful solution. 
We specialise in experiential integrated campaigns that can help sustainable tech brands amplify their presence, connect with a wider audience, and compete on a level playing field with industry giants. With sustainability values embedded in our core, we understand the unique selling points of innovative brands that do their bit for the planet.
Our <a href="/tech-marketing/">expertise</a> encompasses a wide range of services designed to boost brand awareness and reach:
<h4>Immersive Experiences:</h4>
We create captivating experiential campaigns that engage customers on a personal level. By allowing consumers to interact with products and experience their sustainability benefits firsthand, we build a lasting connection.
<h4>Digital Marketing: </h4>
Our digital marketing strategies leverage the power of storytelling to highlight the values and achievements of responsible tech brands. Through social media, content marketing, and SEO, we ensure their messages reach a broader audience.
<h4>Strategic Partnerships: </h4>
Marble can help brands establish strategic partnerships with like-minded companies, boosting their impact and outreach.
<h4>Data-Driven Insights: </h4>
We provide data-driven insights to refine marketing strategies, ensuring the message aligns perfectly with the audience&#8217;s values and preferences.
<h4>Event Marketing: </h4>
From planet-friendly product launches to sustainability-themed events, we can create memorable experiences that leave a lasting impression.
In a world where sustainability is more than just a trend, Marble is committed to raising awareness for environmentally and socially conscious brands to gain the recognition they truly deserve.

Marble's solutions for brands making a difference

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Highlights of our change making tech campaigns

Positioning Henkel dx Ventures at the forefront of digital technologies

Empowering change makers in the tech industry with Informa Tech

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5 ways for sustainable SME tech brands to cut through the noise

To inspire change, the cause needs to be understandable and engaging. People cannot incite change if they don’t understand why they need to. Our internal sustainability team &#8211; Team Green, have hosted themed workshops on energy, water, and food as a starting point for providing valuable insights into the global impacts of climate change and our industry&#8217;s role. They have also invited brands and advocates such as Ocean Bottle and Morally Made to share tips and advice. Sustainability discussions can be daunting, but these sessions create an inclusive environment. Team Green have also introduced challenges which inject some fun, for example ‘Startober’ in the month of October saw each of the team take on a sustainable challenge of the month. Accessible and lively information sparks interest, motivation, and facilitates open dialogue. Armed with the tools and knowledge, our team can extend these conversations to external stakeholders and clients.

1. Educate, but make it creative


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Farmacy Talk

1. Educate, but make it creative

Many brands use &#8216;eco-friendly&#8217; or &#8216;sustainably created&#8217; labels, often engaging in greenwashing. At our core, we value official accreditations and certifications as crucial benchmarks that hold us accountable, foster continuous improvement, and enable us to get recommendations from experienced professionals. These endorsements provide goals for the team to work towards, whilst also validating that our business practices align with declared standards, also assuring clients that we not only align with their ESG goals but go the extra mile for our own efforts.

2. Certifications - prove it


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Once sustainability-related actions become embedded in everyone’s everyday roles, it doesn’t feel like an extra or stressful responsibility. Remove the obstacles that are likely to demotivate your team. We have Slack channels for sharing sustainable inspo and resources to help each other out. Again, making it fun and engaging.

3. Make it a part of everyone’s day to day

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Our internal sustainability team &#8211; Team Green, was set up by our Head of Sustainability &#8211; Emi Perez-Fragero for this exact reason. Bringing fresh perspectives, solutions and motivations by having members from every department come together to prioritise our sustainability progress.
At the start of 2023, we also prioritised collaboration with people outside of Marble, curating a number of carefully chosen partnerships, which looking back after a year, have been intrinsic in our development. For example, we are proud to be members of isla &#8211; an organisation driving the event industry to a more sustainable future. Isla has enabled us to take part in event industry training, speak at events, and to lean on the knowledge of other businesses in their network that share our values and goals.

4. Collaborate

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Team Green at isla event

In 2024, you’ll see us continuing with these four pillars. Excitingly, we&#8217;ve also submitted our application for B Corp and our Team Green have been shortlisted as Team of the Year in the Edie awards, a reflection of 2023 and our incredible progress. As with everything, our real strengths next year will lie in a robust sustainability strategy that moves us towards tangible goals &#8211; we look forward to sharing this transparently, and inviting you to learn with us on our journey. 
We share all of our sustainability achievements and updates on LinkedIn, follow us <a href="https://uk.linkedin.com/company/marbleldn">here</a>.

A look towards our future

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How to inspire your team to get behind your sustainability mission in 2024

We are a strategic
and award winning
experiential marketing agency.

We’re a strategic
and
award winning
experiential
marketing agency.

Through content,
campaigns and experiences.

Through
content,
campaigns and
experiences.

For brands
For organisations
For communities
For future generations,

For brands
For organisations
For communities
For future
generations,

Marble:
what's your story?

Marble:
what's
your
story?

Work.

We cross cultures, continents and disciplines.

Articles.

Our latest news & insights

We are a strategicand award winning experiential marketing agency.

We’re a strategicand award winning experiential marketing agency.

Through content,campaigns and experiences.

Through content, campaigns andexperiences.

For brandsFor organisationsFor communitiesFor future generations,

For brandsFor organisationsFor communitiesFor futuregenerations,

Marble:what's your story?

Marble:what'syourstory?

Work.

We cross cultures, continents and disciplines.

Articles.

Our latest news & insights

We are a strategic
and award winning
experiential marketing agency.

We’re a strategic
and
award winning
experiential
marketing agency.

Through content,
campaigns and experiences.

Through
content,
campaigns and
experiences.

For brands
For organisations
For communities
For future generations,

For brands
For organisations
For communities
For future
generations,

Marble:
what's your story?

Marble:
what's
your
story?